Britney Spears’ New Fragrance, Private Show, Has Its Own Song

Britney Spears’ new fragrance, Private Show, is launching exclusively at Kohl’s on July 25th. It’s the pop star’s 20th fragrance.

In a brilliant tie-in, Spears’ new single is also called Private Show. Spears’ just released this 1-minute promo video for the fragrance, below, which she debuted on her Instagram. It will air as a television commercial – watch it below, from ET’s YouTube channel.

At the end of the video, Spears spins on the stage – and the faceted bottle appears, also spinning. The song, Private Show, will appear on Spears’ 9th studio album, dropping this fall.